Sonsie Skin
Client: Sonsie Skin Industry: Skincare Products Website: sonsieskin.com Location: Finland Campaign Duration: 30 Days Platform: Facebook Ads Objective: Drive e-commerce sales and increase brand awareness Background: Sonsie Skin, a premium skincare brand based in Finland, approached us to enhance their online sales and boost brand visibility in the competitive skincare market. With a focus on natural ingredients and sustainable practices, Sonsie Skin wanted to reach a broader audience, especially targeting women aged 25-45 who are passionate about skincare. Challenges: Competitive Market: The skincare industry is saturated, making it difficult to stand out. New Market Penetration: Sonsie Skin needed to expand its customer base beyond its existing clientele in Finland. Conversion Optimization: While the website was visually appealing, the brand had not fully optimized their conversion funnel. Strategy: Audience Targeting: Demographic Targeting: Focused on women aged 25-45, primarily in urban areas of Finland, with an interest in skincare, beauty products, and sustainable living. Lookalike Audiences: Created lookalike audiences based on Sonsie Skin’s existing customer data, targeting those who showed similar online behavior. Retargeting Campaigns: Engaged users who had visited the website but hadn’t made a purchase, offering them personalized discounts and reminders. Ad Creative: Carousel Ads: Highlighted the key products, including bestsellers and new arrivals, with high-quality images and short, impactful descriptions. Video Ads: Produced short, engaging videos showcasing the benefits of natural skincare and demonstrating product usage. These ads focused on the brand’s core values, such as sustainability and natural ingredients. Dynamic Product Ads: Leveraged Facebook’s Dynamic Ads to automatically promote the most relevant products to users based on their browsing behavior on Sonsie Skin’s website. Ad Placement: Automatic Placements: Allowed Facebook to optimize ad delivery across multiple placements, including Instagram, Facebook News Feed, and Stories. Localized Messaging: Tailored ad copy to resonate with the Finnish audience, emphasizing the local availability of products and fast shipping times within Finland. Budget Allocation: Initial Testing: Allocated 20% of the budget to A/B testing different creatives and audiences to identify the most effective combinations. Scaling Successful Ads: Once the winning creatives and audiences were identified, 80% of the budget was shifted to scaling these ads, optimizing for conversions. Optimization: Daily Monitoring: Kept a close eye on ad performance, making necessary adjustments to bids, budgets, and targeting based on real-time data. Conversion Rate Optimization (CRO): Provided suggestions to the client for improving the landing pages to enhance the overall user experience and increase the likelihood of conversions. Results: After 30 Days: Total Sales: €42,800 (from Facebook Ads alone) Return on Ad Spend (ROAS): 4.3x Total Ad Spend: €10,000 Conversions: 1,285 purchases Cost Per Purchase: €7.78 Click-Through Rate (CTR): 5.6% Total Impressions: 2.3 million New Email Subscribers: 1,500 (from lead generation ads offering a 10% discount on the first purchase) Average Order Value (AOV): €33.30 Key Takeaways: Audience Targeting: The cobination of lookalike audiences and retargeting was instrumental in driving high-quality traffic that converted at a profitable rate. Ad Creatives: Dynamic product ads and video content significantly increased engagement and conversion rates, proving that visually compelling and informative content resonates well with the target audience. Ongoing Optimization: Continuous testing and optimization were crucial to maintaining and scaling campaign performance throughout the 30 days. Localized Approach: Tailoring the messaging to the Finnish audience and emphasizing local benefits like fast shipping enhanced the brand’s appeal and trustworthiness. Conclusion: The Facebook Ads campaign for Sonsie Skin successfully boosted online sales and brand awareness, achieving a strong ROAS of 4.3x in a competitive market. By leveraging advanced targeting strategies, engaging ad creatives, and continuous optimization, the campaign not only met but exceeded the client’s expectations. Sonsie Skin now has a growing customer base in Finland, and the learnings from this campaign will be applied to future marketing efforts to further scale their business.
Snuggle Puppy
Client: Snuggle Puppy Website: www.snugglepuppy.com Location: United States Duration: 30 Days Background: Snuggle Puppy, a leading pet care brand in the United States, offers comfort products that help alleviate anxiety, stress, and loneliness in pets. Their flagship product, the Snuggle Puppy, has been a hit among pet owners. However, Snuggle Puppy wanted to further boost its online sales and expand its reach across the U.S. market using Facebook Ads. Objective: Increase online sales and conversions through the Snuggle Puppy website. Boost brand awareness and engagement among pet owners in the U.S. Optimize ad spend to achieve a higher return on ad spend (ROAS). Strategy: Audience Targeting: Custom Audiences: We targeted past website visitors, email subscribers, and previous customers using Facebook’s Custom Audiences feature. This allowed us to re-engage warm leads who were already familiar with the brand. Lookalike Audiences: To reach new customers, we created Lookalike Audiences based on the data from our Custom Audiences. This helped us target people with similar interests and behaviors to Snuggle Puppy’s existing customer base. Interest Targeting: We also targeted dog owners, pet lovers, and people interested in pet care products using Facebook’s interest-based targeting. Ad Creative: Product-Focused Ads: We created eye-catching carousel and video ads showcasing the Snuggle Puppy and its benefits. The ads highlighted customer testimonials, demonstrating how the product alleviates pet anxiety and improves their well-being. User-Generated Content: To build trust, we incorporated user-generated content (UGC) from satisfied customers. These ads featured real-life stories and pictures of pets using Snuggle Puppy products. Seasonal Promotions: We capitalized on seasonal events, such as National Pet Day, to offer limited-time discounts and promotions, creating urgency and driving immediate sales. Ad Placement and Optimization: Automatic Placements: We allowed Facebook to optimize ad placements across Facebook, Instagram, Audience Network, and Messenger to maximize reach and conversions. A/B Testing: Multiple ad variations were tested to determine the most effective headlines, images, and call-to-actions (CTAs). We used A/B testing to refine our campaigns and focus on the highest-performing ads. Retargeting: We retargeted users who added products to their cart but didn’t complete the purchase, encouraging them to return and finalize their purchase with reminder ads. Budget Allocation: We allocated a daily budget for each campaign, adjusting it based on performance. The budget was split between prospecting (new customers) and retargeting (warm leads) campaigns to ensure both customer acquisition and retention. Results (30 Days): Sales: The campaign generated 1,500 sales, resulting in a 32% increase in online revenue compared to the previous month. Return on Ad Spend (ROAS): We achieved an impressive ROAS of 5.8x, meaning for every $1 spent on ads, Snuggle Puppy earned $5.80 in revenue. Cost Per Purchase (CPP): The average CPP was $8.25, which was 15% lower than the previous quarter, indicating improved ad efficiency. Website Traffic: The campaign drove over 25,000 visitors to the Snuggle Puppy website, a 40% increase in traffic. Engagement: Facebook and Instagram posts saw a significant increase in engagement, with a 55% rise in likes, shares, and comments on ads. User-generated content ads received the highest engagement rates. Brand Awareness: The Lookalike Audience targeting led to a 20% increase in brand awareness, as evidenced by a surge in new followers on social media channels. Conclusion: The 30-day Facebook Ads campaign for Snuggle Puppy successfully met and exceeded its goals. By leveraging targeted audiences, compelling ad creatives, and continuous optimization, Snuggle Puppy not only increased its online sales and ROAS but also strengthened its brand presence among pet owners in the United States. This case study underscores the importance of understanding your audience, testing different strategies, and optimizing based on real-time data to drive significant business results through Facebook Ads.
Longview Shoes
Client: Longview Shoes Industry: E-commerce – Men’s and Women’s Shoes Location: United States Website: longviewshoes.com Duration: 90 Days Background Longview Shoes is an online retailer specializing in high-quality, stylish footwear for both men and women. With a broad range of shoes that cater to various styles and preferences, Longview Shoes aims to position itself as a go-to destination for shoe lovers in the United States. Despite having a robust product line, Longview Shoes faced challenges in scaling their online presence and converting website visitors into customers. They needed a digital marketing strategy that could increase brand awareness, drive traffic, and ultimately boost sales. Objective The primary goal of the campaign was to increase online sales by targeting a broader yet relevant audience through Facebook ads. Additionally, the campaign aimed to: Increase brand awareness and reach within the United States. Drive high-quality traffic to the website. Optimize the sales funnel to improve conversion rates. Generate a positive Return on Ad Spend (ROAS). Strategy To achieve these objectives, a comprehensive Facebook advertising strategy was implemented, encompassing the following steps: 1. Audience Segmentation and Targeting Custom Audiences: Leveraged existing customer data to create Custom Audiences, targeting users who had previously engaged with the brand through the website, email sign-ups, and social media interactions. Lookalike Audiences: Created Lookalike Audiences based on the most profitable customer segments, targeting users with similar behaviors and demographics to expand the reach. Interest and Behavior Targeting: Focused on interests such as fashion, footwear, and online shopping, alongside behaviors like frequent online purchases, to attract potential customers. 2. Ad Creative Development Product Carousel Ads: Highlighted the variety of footwear available, showcasing top-selling men’s and women’s shoes in dynamic carousel ads that allowed users to explore multiple products within a single ad unit. Video Ads: Developed short, engaging video content that demonstrated the style, comfort, and versatility of Longview Shoes, appealing to both male and female audiences. Retargeting Ads: Deployed retargeting ads to re-engage users who had visited the website or added products to their carts but did not complete the purchase, offering incentives such as limited-time discounts and free shipping. 3. Funnel Optimization Facebook Pixel and Conversion API Setup: Implemented the Facebook Pixel and Conversion API on the Longview Shoes website to track user behavior and conversions more accurately. This allowed for better attribution, optimization, and the ability to measure the full impact of the Facebook ads across all devices and channels. Landing Page Improvements: Optimized the website’s landing pages by simplifying navigation, improving load times, and ensuring a mobile-friendly design, which is crucial for converting mobile traffic. Dynamic Product Ads (DPA): Utilized Facebook’s Dynamic Product Ads to automatically show relevant products to users based on their interactions with the website, ensuring personalized ad experiences that increased the likelihood of conversions. A/B Testing: Conducted A/B tests on ad creatives, copy, and targeting options to continuously refine the campaign and maximize performance. 4. Budget Allocation and Bid Strategy Budget Distribution: Allocated the budget strategically, with a higher spend on retargeting ads, given their proven effectiveness in driving conversions. A portion of the budget was also dedicated to prospecting new customers through Lookalike Audiences. Bid Strategy: Used a combination of manual and automatic bidding strategies to optimize for both clicks and conversions, ensuring efficient ad spend and higher ROAS. Results The 90-day campaign delivered impressive results, showcasing the power of targeted Facebook advertising: Sales Growth: The campaign resulted in a 215% increase in online sales compared to the previous quarter. Return on Ad Spend (ROAS): Achieved a ROAS of 7.2x, meaning that for every dollar spent on Facebook ads, the business earned $7.20 in revenue. Increased Website Traffic: Drove over 120,000 high-quality visitors to the website, with a significant portion of traffic coming from mobile users. Improved Conversion Rate: The optimized sales funnel led to a conversion rate of 3.8%, a significant improvement from the previous 2.1%. Cost per Acquisition (CPA): The campaign maintained an average CPA of $18, well below the industry average, contributing to overall profitability. Engagement Metrics: The video ads generated over 500,000 views, with a 20% view-through rate, indicating strong engagement and interest in the brand. Conclusion The targeted Facebook advertising campaign successfully elevated Longview Shoes’ online presence, driving substantial sales growth and increasing brand awareness across the United States. By leveraging advanced targeting strategies, engaging ad creatives, setting up Facebook Pixel and Conversion API, and continuous optimization, Longview Shoes achieved its business goals and established itself as a leading e-commerce brand in the competitive footwear market. This case study demonstrates the effectiveness of a well-executed Facebook ad strategy in driving e-commerce success, particularly in the fashion and retail industry.
