Client: Sonsie Skin
Industry: Skincare Products
Website: sonsieskin.com
Location: Finland
Campaign Duration: 30 Days
Platform: Facebook Ads
Objective: Drive e-commerce sales and increase brand awareness

Background:

Sonsie Skin, a premium skincare brand based in Finland, approached us to enhance their online sales and boost brand visibility in the competitive skincare market. With a focus on natural ingredients and sustainable practices, Sonsie Skin wanted to reach a broader audience, especially targeting women aged 25-45 who are passionate about skincare.

Challenges:

1. Competitive Market: The skincare industry is saturated, making it difficult to stand out.
2. New Market Penetration: Sonsie Skin needed to expand its customer base beyond its existing clientele in Finland.
3. Conversion Optimization: While the website was visually appealing, the brand had not fully optimized their conversion funnel.

Strategy:

1. Audience Targeting:
   • Demographic Targeting: Focused on women aged 25-45, primarily in urban areas of Finland, with an interest in skincare, beauty products, and sustainable living.
   • Lookalike Audiences: Created lookalike audiences based on Sonsie Skin’s existing customer data, targeting those who showed similar online behavior.
   • Retargeting Campaigns: Engaged users who had visited the website but hadn’t made a purchase, offering them personalized discounts and reminders.
2. Ad Creative:
   • Carousel Ads: Highlighted the key products, including bestsellers and new arrivals, with high-quality images and short, impactful descriptions.
   • Video Ads: Produced short, engaging videos showcasing the benefits of natural skincare and demonstrating product usage. These ads focused on the brand’s core values, such as sustainability and natural ingredients.
   • Dynamic Product Ads: Leveraged Facebook’s Dynamic Ads to automatically promote the most relevant products to users based on their browsing behavior on Sonsie Skin’s website.
3. Ad Placement:
   • Automatic Placements: Allowed Facebook to optimize ad delivery across multiple placements, including Instagram, Facebook News Feed, and Stories.
   • Localized Messaging: Tailored ad copy to resonate with the Finnish audience, emphasizing the local availability of products and fast shipping times within Finland.
4. Budget Allocation:
   • Initial Testing: Allocated 20% of the budget to A/B testing different creatives and audiences to identify the most effective combinations.
   • Scaling Successful Ads: Once the winning creatives and audiences were identified, 80% of the budget was shifted to scaling these ads, optimizing for conversions.
5. Optimization:
   • Daily Monitoring: Kept a close eye on ad performance, making necessary adjustments to bids, budgets, and targeting based on real-time data.
   • Conversion Rate Optimization (CRO): Provided suggestions to the client for improving the landing pages to enhance the overall user experience and increase the likelihood of conversions.

Results:

After 30 Days:

• Total Sales: €42,800 (from Facebook Ads alone)
• Return on Ad Spend (ROAS): 4.3x
• Total Ad Spend: €10,000
• Conversions: 1,285 purchases
• Cost Per Purchase: €7.78
• Click-Through Rate (CTR): 5.6%
• Total Impressions: 2.3 million
• New Email Subscribers: 1,500 (from lead generation ads offering a 10% discount on the first purchase)
• Average Order Value (AOV): €33.30

Key Takeaways:

1. Audience Targeting: The cobination of lookalike audiences and retargeting was instrumental in driving high-quality traffic that converted at a profitable rate.
2. Ad Creatives: Dynamic product ads and video content significantly increased engagement and conversion rates, proving that visually compelling and informative content resonates well with the target audience.
3. Ongoing Optimization: Continuous testing and optimization were crucial to maintaining and scaling campaign performance throughout the 30 days.
4. Localized Approach: Tailoring the messaging to the Finnish audience and emphasizing local benefits like fast shipping enhanced the brand’s appeal and trustworthiness.

 

Conclusion:

The Facebook Ads campaign for Sonsie Skin successfully boosted online sales and brand awareness, achieving a strong ROAS of 4.3x in a competitive market. By leveraging advanced targeting strategies, engaging ad creatives, and continuous optimization, the campaign not only met but exceeded the client’s expectations. Sonsie Skin now has a growing customer base in Finland, and the learnings from this campaign will be applied to future marketing efforts to further scale their business.